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Wednesday, March 8 • 10:30am - 11:15am
To Buy or Not to Buy: What Influences Consumers During The Shopping Process?

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What makes consumers choose one business over another and how can you increase your chances of being chosen? Learn how consumers are searching for your business, why they make the moves they make and what ultimately pushes them to make a purchase. Want to discover how consumers make that important decision “to buy or not to buy”? We will share the best practices to help local businesses get found and turn consumers into customers.

avatar for Jay Boudreau

Jay Boudreau

YP Marketing Solutions
Jay brings over 10 years of digital media expertise as a Sales Leader for YP with a proven track record of delivering new business prospects, customer engagement and revenue growth for 11 markets coast-to-coast. Prior to YP, Jay has led sales and operations teams in the technology and software industry including 5 years at Hewlett-Packard. | | Jay holds a Bachelor’s degree from the University of Massachusetts, Cum Laude and Six Sigma... Read More →

Wednesday March 8, 2017 10:30am - 11:15am
Workshop Room 3